Why some strategies only matter when you are ready.

Why some strategies only matter when you are ready.

A client recently reached out to me and said something I hear more often than you would think.

“I found you on YouTube. I was watching a video about cash damming.”

What caught my attention was not just how he found me, but why he was looking in the first place.

He owns a rental property.
The rent was not enough to fully cover the expenses.
Every month, he was topping it up out of pocket.

So he did what most motivated people do when something feels off.

He started researching.

That is how he came across cash damming.

At first, he was skeptical.

He said,
“If this works, why isn’t everyone doing it?”

And I gave him an answer that usually lands right away.

People know cigarettes are bad for them.
They know smoking can cause serious diseases and even death.

Yet people still smoke.

Why?

Because facts alone do not change behavior.

Change only happens when there is desire, pressure, or a real situation forcing someone to look for a better way.

It is the same with money strategies.

Most homeowners and investors are not actively looking to optimize their cash flow.
Not because there are no solutions.
But because nothing hurts enough yet.

That is exactly how I discovered cash damming myself.

Not because it was trendy.
Not because someone told me about it at a conference.

Because I had a situation where my money was not working hard enough.
And I needed a better structure.

Once you see it, you cannot unsee it.

Cash damming is not magic.
It is not risky when done properly.
It is simply restructuring how money flows so that interest becomes deductible and cash flow improves.

But here is the truth.

This strategy only matters to people who need their money to work harder.

So now, I put this information out there as much as I can.

Not to convince everyone.
Not to push a strategy.

But so that when someone hits that moment where they say,
“This is not working anymore,”
they know there is another way.

And they know who to call.

If you are a homeowner with rental properties and your cash flow feels tight,
you are not alone.

And if you are curious whether your situation could be structured differently,
that conversation might be worth having.

Sometimes, the right strategy finds you exactly when you are ready.